Category Archives: Markets

Mar
29
2023

5 Tips to Save You Time on Your Marketing

“I don’t have time to do Marketing.”

A common statement when I speak to a business. Firstly, if you have started a business, you are already marketing. Secondly, your business got to this point by marketing – what do you think will happen if you stop? Remember, marketing (telling people about your business) is how you get sales leads. Marketing warms them up and you convert.

Tips to save time on your marketing. Inspect your marketing and you will keep your clients.

Plan

Yes, this seems like a silly point if you don’t have time but you need to make time to create time. If you have a plan, you know what’s happening and when which means you save time on procrastinating and the stress of what to do next. A Marketing Plan means you have schedule of all of your marketing.

Diary

Use a diary to allocate some time, just by it being in your diary will make you more aware of it.

Deadlines

Just like with your current workload, I’m sure you assign deadlines to yourself and allow yourself time to do the work. Assign deadlines to your own marketing. When I need to do a blog, I set a deadline for the copy, three weeks before I need to publish it to the website. If it gets done earlier, it gets loaded on to my website and scheduled for my publish date. If I have to move it on a few days/ week, I still have time and I am aware of it.

Outsource

This means a cost to your business but it means it gets done and very little impact on your own time. Also, in the grand scheme of things, it means you can fill your diary with sales meetings and carrying out the tasks you are selling rather than marketing it.

Employ someone

This generally costs even more than outsourcing but you can perhaps get someone part-time who can do you marketing and other activities to save your time. Quick rule of thumb, if you are looking to employ someone, take their wage and add 32%. This is the actual cost to your business so work out if you can bring in enough business to cover that. Also, don’t forget, you’ll have to devote some time to training…

The definition of Insanity:

“Doing the same thing over and over again and expecting different results.” – Albert Einstein.

Jan
02
2023

Online Marketing is the Best Marketing Opportunity During a Recession

Online marketing is one of the least expensive forms of marketing, which makes it very popular in recessions. It is a popular choice because of the large and varied results for the price. Online marketing is your web site helping prospects move forward. It is an opportunity to business if you don’t have the capital and the connections. This type of marketing is usually very affordable because there are so many places to advertise you need to learn how to best utilize your online advertising budget.

Marketing on the web is extremely targeted and measurable, making it the most cost effective form of advertising available anywhere. Marketing is simple, but it isn’t always easy. Marketing professionals need to deploy online programs such as email campaigns track and measure results immediately,and report ROI yesterday.

Online Marketing is a constant work in progress. It is finding a very important place in the budgets of all types of businesses, across the globe. Online marketing is defined from Wikipedia as the selling of products on the Internet. It is your web site optimized for search engines. This platform has become so popular for a very good reason. The platform is one of the most versatile programs which allows you to target prospects looking for your products.

Internet marketing is really the wave of the future. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet advertising offers an unprecedented vista of touch points with a customer. It starts with a professional, effective website.

Websites do not have to be overly elaborate to be effective, but they should be well planned, attractive, easy to navigate and include a clear call to action. Websites can also help firms gain ground on their larger rivals. Web usability does take time, money and attention. Sites that just list random keywords without an article, or articles that make little or no sense will be thrown out of search results lists by the new searching systems.

Search engine optimization helps to improve your site’s ranking in popular search engines online. Search engines often can’t read and find all the information. Search engine marketing means there are no wasted marketing dollars, because each visitor is pre qualified. Searchable on line directories, product catalogs, and even advertisements placed on search engines give current and potential customers easy, quick access.

Companies that haven’t already done so are finding themselves scrambling to create a presence so they can continue to achieve success and grow or at a minimum maintain market share. Common areas of interest within the field of online marketing include affiliate marketing. In affiliate marketing, a business recruits associates to promote the companies products or services. Companies that understand the online marketing cost their business needs to make are the companies that use the Internet to grow. Companies that incur an online marketing cost are the companies that see their dollars returning to them as they continue to expand their profits.

SEO and link building require a lot more creative effort, but can have more sustainable results. SEO marketing, PPC marketing, and SMO marketing are the most popular online marketing methods. SEO is a very important component of Internet marketing efforts. SEO in 2009 has become one of the number one ways to market a business or product. SEO services gives your website high ranking for the search on your specific keyword.

Marketers often get confused when faced with the dilemma of making a choice between organic search engine optimization or pay per click advertisement strategy, to promote their business online. Marketers are moving from informing to engaging their customers via the internet.

Social Networking via YouTube, Facebook, Twitter and an SMS campaign are some of the many tools being utilized by many international companies as part of their online marketing strategy, thus creating ever increasing online visibility and in turn the all important increased branded website traffic views. Social media combines business and personal objectives, which makes it difficult to tell why you’re spending time on it. Social media is addictive and can become unproductive very quickly. Social marketers can make or break any site.

Customers start by typing keywords into a search engine. Customers and contacts in a recession market need to know that their business contacts keep track of them and enjoy their time. Customers are hungry for the information only you can provide.

Start a blog if you are committed to posting regularly. A blog can be a great way to build relationships with your customers and leads. Start out with a question and then start talking about your business or freelancing career. Start marketing your business online today and watch the money come rolling in tomorrow.

Successful online marketers are persons who are not trapped in the old and traditional models of doing business. Successful online businesses have secured an online presence through effective marketing strategies, which have an initial online marketing cost. This type of marketing is a fairly new arena, with self made pundits spouting new strategies on daily basis on how to be successful online. Success in the online world is a result of accurate planning, knowing what works and passion for helping others.

Viral ads are online marketing campaigns that are intended to spread like a virus. Viral marketing is not easy as every one think it is. Viral Marketing is not just send my video into You Tube. This makes the idea so jumpy that our users would like to share it with others. Viral marketing is a technique in which companies encourage customers to pass along information about their products or services.

Online marketing is a specialized form of advertising and is constantly evolving. Online marketing is becoming an increasingly important aspect of a marketing mix. Online marketing is marketing that utilizes the power of the internet to promote products and services to the widest number of people in the most targeted and effective way possible. Online marketing is relatively inexpensive in comparison to traditional marketing methods. Online marketing is aimed toward maximizing website visibility and obtaining higher search engine rankings to produce higher conversion rates.